About Us

Our Mission

Determination, compassion, and insight set us apart from the rest. At Santa Fe Communications Group, we believe in having the courage to stand up. We do not just know the Hispanic market; we live in the Hispanic market, dream in the Hispanic market, and shape the future of the Hispanic market.



Salvador Treviño is the CEO and Founder of Santa Fe Communications Group.  He is a foremost expert in Hispanic marketing.  He was one of the first to develop Hispanic targeted marketing programs for Coca-Cola including the World Cup.  He was the Chief Operating Officer for Continental Communications, a radio/TV company in Los Angeles, Phoenix and Albuquerque.  As leader of Santa Fe Communications Group, he has provided marketing solutions for Fortune 500 companies, such as: Coca-Cola, Procter & Gamble, Nestle, Kraft, Colorex, PepsiCo, Nabisco, Albertsons, Safeway, Ralphs, Herdez, Sigue, Heinz, Ford, GMC, Chevrolet, Allstate and many more.  Under his guidance, Santa Fe Communications Group has pioneered such groundbreaking programs as El Premio de la Gente – Latin Music Awards and Caminos al Exito, a joint venture with City of Hope and the leading grocers of Southern California. Salvador is widely known as one of the most experienced Hispanic marketing executives in the U.S.


Harry Abraham Castillo is the CEO and founder of Altamira Media, a company dedicated to content creation and digital marketing innovations. Santa Fe Communications Group and Altamira Media are equal partners in the TRIUNFO corporation, a vehicle created to conduct the international business of their firms. Harry is an Emmy Award Winning Writer/Producer with more than 30 years of Hispanic Broadcasting & Digital Marketing expertise. Harry Abraham-Castillo has accumulated an exemplary track record as the programming force behind the launch of the most important Spanish-Language TV stations in Southern California. Prior to heading Altamira Media, Abraham-Castillo was EVP Programming & Production at Azteca America, EVP Programming and Production at Telemundo, and a member of the management teams of several prestigious organizations including The Latin Music Awards, City of Hope’s Drop of Life, and Internet Mercado. As head of Programming and Production for Azteca América, Harry joined the management team that was responsible for launching the Azteca México DTH channel, exclusive to DirecTV.

CLIENTS LIST (among others)

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